A small viral marketing manual for musicians:

1) Hire an experienced PR company: checked
2) Create a MySpace page: checked
3) Record a CD: checked
4) Claim you were unable to pay a descent camera team to film your music video. Claim you performed in front of CCTV cameras and got the material by requesting it under the Data Protection Act: checked
5) Post it to YouTube: checked
6) Notice nobody cares about it, get it reposted after a few months: checked

Make them believe!